Introducing Eric Crawford from IFP Connect, an organization that manufactures patented fiberoptic hardware that revolutionizes how buildings are wired for data networks. As the name suggests, Integrated Fiber Platform’s hardware allows buildings to be wired entirely with fiber instead of copper for data networks, reducing costs, improving performance, and increasing efficiency. Their patented transceivers install in less time and deliver a lower cost than traditional copper category cable and connectors. IFP Connect’s products allow architects, builders, and building owners to deliver a better data network at the same or lower cost. Crawford, as the CEO, is a former low voltage contractor and engineer, and uses these past responsibilities to revolutionize how buildings are wired! Email: eric.crawford@ifpconnect.com Website: https://ifpconnect.com/ More on Eric and IFP Connect… Describe your organization: We manufacture patented products that revolutionize the data networks within a building by allowing them to be wired with fiber instead of copper, saving time and money, while delivering a better solution to the customer. We just received our first of four patents this month, and are excited to get in front of more trades to show them the value of using fiber instead of copper for their data and computer networks. What inspired you to start your own business? This is the second business I started. The first one was a smart home company that served high end residential and light commercial around the Treasure Valley. I sold that business in 2023 to launch IFP Connect, because the data networking industry needs a modern solution to address the vast limitations of category cable. What sets your business apart from others in your industry? We are the only company manufacturing products that allow buildings to be wired entirely with fiber, allowing the building to support the network needs of tomorrow. What challenges have you faced as a new business owner, and how did you overcome them? I am an operations guy through and through, so I am having a hard time developing sales channels and a customer base. Although I am capable of doing it, it is not my superpower like operations is. What advice would you give to someone looking to start their own business? However hard you think it will be, it is still harder. The emotional battles are deep, it is often lonely, and many times you have to make a decision with limited information. Starting a business is for those that want to go against the grain, want to tip over the apple cart, and are self-motivated, even in the presence of wide-spread doubt. The best part is that each day is 100% up to you. The worst part is that 100% of everything that happens with the company is your fault. However after 18 years in entrepreneurship, I don't think I could ever go back to a regular job. Be sure to check out Eric using the social media links below. If you are interested in learning more about IFP, please check out their website or contact Eric using the email listed above.